

As a digital product designer, I focus on creating intuitive, user-centred experiences that meet both user needs and business objectives. I achieve this by applying a range of research and design methods to develop a deep understanding of user behaviours, motivations, and requirements.
My approach includes user interviews, usability testing, and iterative prototyping to uncover insights into how people interact with products and how design can better support their goals.
I work closely with cross-functional teams to ensure design decisions are informed, feasible, and aligned with strategic priorities, while consistently delivering high-quality user experiences.
Through my experience, I have developed strong skills in empathy, problem-solving, and communication, enabling me to create thoughtful, effective designs that deliver real value.
This portfolio showcases selected projects and outlines the process I follow to design meaningful and impactful digital products.
The challenge
Led the design of an end-to-end fixed-income trading experience for HSBC, partnering closely with traders and stakeholders to define requirements, conduct user research, and translate insights into a scalable solution from concept through to implementation.
The challenge
This engagement served as a proving ground to demonstrate our ability to work closely with the trading team, rapidly understand complex requirements, and deliver a functional prototype within a tight timeframe.
The challenge
Designed an AI app grounded in real user needs, creating an intuitive experience that improved task efficiency, boosted user confidence, and drove faster adoption of complex AI features.
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