As a digital product designer, my goal is to create intuitive and user-centered designs that meet the needs and expectations of the end-users. To achieve this, I employ a variety of research and design techniques to gain a deep understanding of user requirements. I use methods such as user interviews, usability testing, and prototyping to gain insights into how users interact with products and what they need to accomplish their goals.
Additionally, I collaborate with cross-functional teams to ensure that design decisions align with business objectives while delivering exceptional user experiences.
Through my experience, I have honed my skills in empathy, problem-solving, and communication, allowing me to create designs that not only meet, but exceed user expectations.
In this portfolio, you will find examples of my work and the process I follow to create meaningful and impactful user experiences.
Design a solution for the fixed-income trader experience for HSBC, working with users to define this experience from research to implementation.
This engagement was a testing ground for us to prove we can work closely with their trading team to understand their needs and create a working prototype within a short time frame.
Design the AI app using true user needs to inform our design approach.
Get in contact to find out more about how together we can elevate your digital offering.